What is Challenge London?

Challenge London is a new four-year joint investment programme managed by A New Direction with funds from Arts Council England.

London’s cultural heritage, artistic and creative opportunities are rich and varied. As Londoners we can access world-class and cutting edge experiences in concert halls, arenas, parks and streets. However, we’re also a city with challenges of inequality, and we know that not everyone always feels empowered to shape culture and be involved with the breadth of opportunities available.

Through Challenge London we will invest £900,000 in partnership work in London between 2018 and 2022, to move towards our ambition of all young people being able to develop their creativity and play an active part in the culture and heritage of the city. For every £1 we invest, we’ll ask a partner investor to contribute another £1, doubling the pot.