FAQs

Frequently asked questions

• Who is A New Direction?

  A New Direction is an award‑winning London‑based charity that creates opportunities for children and young people to unlock their creativity, shape culture and develop their creative potential. We work across education, the cultural and creative sectors to make sure all young Londoners have access to inspiring creative experiences and pathways into creative careers.

• What is A New Direction’s mission?

  Our mission is to enhance the capacity and agency of children and young people in London to own their creativity, shape culture and achieve their creative potential. We do this by building partnerships, sharing knowledge, influencing change, and creating real opportunities from early years through to employment.

• Who does A New Direction support?

  We support children and young people across London, particularly those who face barriers to accessing creative opportunities. We also work closely with schools, teachers, cultural organisations, creative employers, local authorities and youth‑focused organisations that support children and young people.

• What kinds of programmes do you offer?

  Our work includes creative education programmes in schools, continuing professional development (CPD and masterclasses) for teachers and the cultural sector, research and sector support, and employment and skills programmes for young people. This includes initiatives such as Primary Arts, Cultural Leadership programmes, and creative career pathways that support young people into paid work, training and opportunities.

• How does A New Direction help young people find creative work?

  We help young people in London access creative employment through programmes that connect them with employers, paid opportunities and tailored career support. This includes sharing paid roles (London Living Wage), training and opportunities, offering one‑to‑one advice, and working with employers to create fair and accessible routes into the creative industries. For more information, please email info@anewdirection.org.uk