We are also supported by a team of freelance facilitators who work on the ground to support our programmes with young people, creative organisations and employers such as Headstart and CREATE Jobs.
Find out more about us below, and get in touch
Steve MoffittChief Executive Officer Read more…
Chief Executive Officer
Steve leads the team and is responsible for strategic leadership and overall financial viability of A New Direction.
He is passionately committed to developing innovative creative change programmes for young Londoners, with over 25 years experience of work in the arts, educational and community settings.
Holly DonaghPartnerships Director Read more…
Holly builds partnerships with key stakeholders in London and across the world, as well as overseeing the organisation's campaigning and communications activity. Holly is an experienced arts leader, committed to getting more young Londoners involved in the creative life of the city.
Eamonn FlynnBusiness and Operations Director Read more…
Business and Operations Director
Eamonn looks after business, finance and operations, and helps A New Direction plan and look for new business opportunities.
Phillip SimmsExecutive Administrator Read more…
Phill provides administrative and operational support to the CEO, Senior Management team and Board of Trustees. He is responsible for maintaining the team's diary and for coordinating the scheduling of all aspects of A New Direction's work.
Phill has a background of experience in museum education and is committed to helping cultural organisations engage with young people.
Rebecca BranchProgramme Director Read more…
Rebecca leads on the development and delivery of A.N.D's programme, including brokering effective relationships between schools and arts and cultural partners. Rebecca has extensive experience working across the arts and education sectors and is committed to encouraging young Londoners to engage with the city's cultural resources.
Steve WoodwardCommunications Associate Read more…
Steve leads on communications and digital strategy for A New Direction. He oversees web content and development, user experience and design, social media strategy and e-communications, stakeholder engagement, publications, brand, press & PR and events.
With over a decade of experience in the arts and cultural sector, Steve combines in-depth knowledge of these audiences with a passion for all things digital.
Caterina VioliInformation Officer Read more…
Caterina manages A New Direction's research and information gathering. Her role is to ensure that we build a stock of knowledge about the cultural and education sector in London which we are able to share with our key stakeholders and use to build a case about everything we do. She also organises and manages information about our stakeholders internally. Caterina has a background in social and market research as well as a passion for ballet, contemporary dance and Capoeira.
Oliver BenjaminProgramme Associate (Progression) / CREATE Jobs Read more…
Luis DominguezCommunications Assistant Read more…
Luis provides support on communications, website development, online content and media coverage for A New Direction. He is also in charge of the social media platforms of the organisation, including Twitter and Facebook.
With experience of working for the charitable sector and media organisations he is committed to connecting young Londoners with arts and culture.
John McMahonMuseums, Libraries & Heritage Adviser Read more…
Museums, Libraries & Heritage Adviser
John is our resident museums, libraries and heritage specialist, and works to build partnerships and shared understanding across these areas and beyond. He is an experienced education professional with especial interest in local authorities, skills and training, and the strategic/policy landscape for cultural learning. He has previously worked at Tate, The Museums, Libraries & Archives Council, and Arts Council England, as well as in the education sector.
Rachel KeyEmployment Manager / CREATE Jobs Read more…
Employment Manager / CREATE Jobs
Rachel works on the CREATE Jobs programme. She organises and administers eight week placements for young jobseekers from the host boroughs within creative and cultural organisations. With several years experience working in employability, Rachel is committed to helping young people find variable routes into work in the sector.
Laura FullerProgramme Associate (Schools) Read more…
Programme Associate (Schools)
Laura leads on A New Direction's schools programmes, including Artsmark, Arts Award and our British Council CENTRES project. She also leads on schools events such as our Annual Conference, tasters and INSET, and Schools Forum events.
Anthony RuckProgramme Associate (Young People) Read more…
Programme Associate (Young People)
Anthony works to bridge cultural opportunities for young people across London, and ensure that young people are integrated into all levels of decision making processes both at A New Direction and externally.
He is currently working on the development of A New Direction's young commissioners and an enquiry into the cultural needs of young Londoners.
Maria PacsaProgramme Assistant Read more…
Maria is our Programme Assistant. She supports the programme team with general admin tasks and also helps out with Arts Award.
Claire StoreyFinance and Resources Manager Read more…
Finance and Resources Manager
Claire provides financial and operational support to enable the organisation to run effectively. She manages cash flow and payments and helps partners, schools and suppliers with invoice and contract related enquiries.
Shahrukh BhattyFinance and Resources Assistant Read more…
Finance and Resources Assistant
Shahrukh supports the Finance and Resources team, and processes invoices, purchase orders and bank records.
Michael JudgeProgramme Associate (Culture) Read more…
Programme Associate (Culture)
Michael works with Arts / Cultural organisations to make a bridge with the education sector and leads on A New Direction's Cultural Education Progression Network. He is committed to the Arts as a way of passing on knowledge and is also a theatre / film-maker and new writing practitioner who has worked extensively in England, Scotland and Brazil.