We are also supported by a team of freelance facilitators who work on the ground to support our programmes with young people, creative organisations and employers such as Headstart and CREATE Jobs.
Find out more about us below, and get in touch
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Steve Moffitt
Chief Executive Officer Read more…Steve Moffitt
Chief Executive Officer
Steve leads the team and is responsible for strategic leadership and overall financial viability of A New Direction.
He is passionately committed to developing innovative creative change programmes for young Londoners, with over 25 years experience of work in the arts, educational and community settings.
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Holly Donagh
Partnerships Director Read more…Holly Donagh
Partnerships Director
Holly builds partnerships with key stakeholders in London and across the world, as well as overseeing the organisation's campaigning and communications activity. Holly is an experienced arts leader, committed to getting more young Londoners involved in the creative life of the city.
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Eamonn Flynn
Business and Operations Director Read more…Eamonn Flynn
Business and Operations Director
Eamonn looks after business, finance and operations, and helps A New Direction plan and look for new business opportunities.
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Phillip Simms
Executive Administrator Read more…Phillip Simms
Executive Administrator
Phill provides administrative and operational support to the CEO, Senior Management team and Board of Trustees. He is responsible for maintaining the team's diary and for coordinating the scheduling of all aspects of A New Direction's work.
Phill has a background of experience in museum education and is committed to helping cultural organisations engage with young people.
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Rebecca Branch
Programme Director Read more…Rebecca Branch
Programme Director
Rebecca leads on the development and delivery of A.N.D's programme, including brokering effective relationships between schools and arts and cultural partners. Rebecca has extensive experience working across the arts and education sectors and is committed to encouraging young Londoners to engage with the city's cultural resources.
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Steve Woodward
Communications Associate Read more…Steve Woodward
Communications Associate
Steve leads on communications and digital strategy for A New Direction. He oversees web content and development, user experience and design, social media strategy and e-communications, stakeholder engagement, publications, brand, press & PR and events.
With over a decade of experience in the arts and cultural sector, Steve combines in-depth knowledge of these audiences with a passion for all things digital.
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Caterina Violi
Information Officer Read more…Caterina Violi
Information Officer
Caterina manages A New Direction's research and information gathering. Her role is to ensure that we build a stock of knowledge about the cultural and education sector in London which we are able to share with our key stakeholders and use to build a case about everything we do. She also organises and manages information about our stakeholders internally. Caterina has a background in social and market research as well as a passion for ballet, contemporary dance and Capoeira.
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Oliver Benjamin
Programme Associate (Progression) / CREATE Jobs Read more…Oliver Benjamin
Programme Associate (Progression) / CREATE Jobs
Oliver leads on developing youth focused programmes for A New Direction, including Headstart and CREATE Jobs. Oliver has a keen interest in interpreting policy developments.
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Luis Dominguez
Communications Assistant Read more…Luis Dominguez
Communications Assistant
Luis provides support on communications, website development, online content and media coverage for A New Direction. He is also in charge of the social media platforms of the organisation, including Twitter and Facebook.
With experience of working for the charitable sector and media organisations he is committed to connecting young Londoners with arts and culture.
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John McMahon
Museums, Libraries & Heritage Adviser Read more…John McMahon
Museums, Libraries & Heritage Adviser
John is our resident museums, libraries and heritage specialist, and works to build partnerships and shared understanding across these areas and beyond. He is an experienced education professional with especial interest in local authorities, skills and training, and the strategic/policy landscape for cultural learning. He has previously worked at Tate, The Museums, Libraries & Archives Council, and Arts Council England, as well as in the education sector.
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Rachel Key
Employment Manager / CREATE Jobs Read more…Rachel Key
Employment Manager / CREATE Jobs
Rachel works on the CREATE Jobs programme. She organises and administers eight week placements for young jobseekers from the host boroughs within creative and cultural organisations. With several years experience working in employability, Rachel is committed to helping young people find variable routes into work in the sector.
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Laura Fuller
Programme Associate (Schools) Read more…Laura Fuller
Programme Associate (Schools)
Laura leads on A New Direction's schools programmes, including Artsmark, Arts Award and our British Council CENTRES project. She also leads on schools events such as our Annual Conference, tasters and INSET, and Schools Forum events.
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Anthony Ruck
Programme Associate (Young People) Read more…Anthony Ruck
Programme Associate (Young People)
Anthony works to bridge cultural opportunities for young people across London, and ensure that young people are integrated into all levels of decision making processes both at A New Direction and externally.
He is currently working on the development of A New Direction's young commissioners and an enquiry into the cultural needs of young Londoners.
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Maria Pacsa
Programme Assistant Read more…Maria Pacsa
Programme Assistant
Maria is our Programme Assistant. She supports the programme team with general admin tasks and also helps out with Arts Award.
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Claire Storey
Finance and Resources Manager Read more…Claire Storey
Finance and Resources Manager
Claire provides financial and operational support to enable the organisation to run effectively. She manages cash flow and payments and helps partners, schools and suppliers with invoice and contract related enquiries.
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Shahrukh Bhatty
Finance and Resources Assistant Read more…Shahrukh Bhatty
Finance and Resources Assistant
Shahrukh supports the Finance and Resources team, and processes invoices, purchase orders and bank records.
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Michael Judge
Programme Associate (Culture) Read more…Michael Judge
Programme Associate (Culture)
Michael works with Arts / Cultural organisations to make a bridge with the education sector and leads on A New Direction's Cultural Education Progression Network. He is committed to the Arts as a way of passing on knowledge and is also a theatre / film-maker and new writing practitioner who has worked extensively in England, Scotland and Brazil.
