Expression of Interest Guidance

We welcome Expressions of Interest across all art forms including (but not limited to) drama, dance, music, visual and digital art, spoken word and cross art form.

There is a fee of up to £33,000 (inclusive of VAT) available per organisation, on the basis of them working with 10 schools each.

To express your interest in being part of the 2025/26 programme, please read the programme information and the full application guidance, before completing and submitting the Expression of Interest Form online by 10am on Monday 24 March 2025.

If you have any questions that aren’t answered please contact the Primary Arts team at A New Direction by email at schools@anewdirection.org.uk before expressing interest in the programme.

Note

  • We use the word ‘performance’ in the EOI guidance document – we recognise that for some organisations the experience offered to children may not be a straightforward performance, so please take this as a shorthand for the group experience offered to the whole year group, rather than the workshops delivered in individual classes.

Eligibility

  • As this is a London-based and London-focussed programme, funded by the City of London, we will prioritise expressions of interest from organisations based in and with significant experience of working with primary settings in London.
  • Your organisation must have the capacity to deliver the programme as described in the programme information above, within the timeframes outlined, and within the maximum budget of £33,000 (including VAT).

Thanks again for your interest in working with us on Primary Arts. We look forward to hearing from you.

Download EOI Guidance for Primary Arts Touring 2025-26