Niharika provides leadership across marketing, communications and development. She is a creative and strategic marketer with a significant breadth of experience across charities including cultural venues such as Shakespeare's Globe, Watts' Gallery, Barbican, British Museum, Historic Royal Palaces and National Theatre.

Niharika is a trustee at the Arvon Foundation and was a founding trustee of the Vagina Museum and hosts their monthly book club.

E: niharika.jain@anewdirection.org.uk