As a former member of the senior leadership team of a FTSE100 company and exited startup founder, WillI’s worked in companies big and small, local and global, through rough and smooth. He now works as a coach, adviser and consultant, providing perspective, clarity and growth to founder-led businesses and SMEs in the creative industries.
Previously Will was Co-Founder and Chief Strategy and Product Officer of the Park, an award winning independent creative agency specialising in experiential marketing. The Park was shortlisted for Agency of the Year of The Campaign Experience Awards 2022 and was awarded start-up of the year by The Drum in 2020. He previously held senior positions at ITV, Mediacom, and Channel 4. Will is a Fellow of the Royal Society of Arts, a member of the Marketing Advisory Board for Missing People, and proud to be a Trustee of A New Direction.
Will is driven by a belief that to create positive change in Diversity, Equity, and Inclusion in the creative industry, we need to get to people early in life by working with young people to show what’s possible for them and provide the skills, confidence and opportunity required. This passion is the reason for him wanting to be a Trustee of A New Direction and has led to him supporting, and working with, amazing organisations including Bloom, Ideas Foundation, 10,000 Interns, Commercial Break, and the mentoring programme at Goldsmiths College.
