Privacy Policy

An overview of the personal data we collect from you and how it is processed and stored

A New Direction is committed to protecting and respecting the privacy of the people that we work and interact with.

This page gives an overview of the personal data we collect from you and how it is processed and stored. You can read our full Privacy Policy here.

If you need to contact us about anything to do with your personal data, please email

What is personal data?

Personal data is information that can be used to identify you, for example your name, address or phone number. It is defined by the UK’s Information Commissioner’s Office (ICO) who are in responsible for looking after information rights as: “any information relating to an identified or identifiable natural person'.

Some of your personal data is categorised as ‘special’. This means it is more sensitive and needs greater protection. This could include information about your national insurance number, ethnicity, sexuality or religion.

Personal data about children (anyone under 18 years old) also needs particular protection.

What information does A New Direction collect?

We collect information that you provide to us directly, for example when you sign up to a newsletter, register for an event, or apply to take part in a programme, to enable us to deliver our services.

We also collect information automatically when you visit our website, namely your IP address, the pages you had previously visited or when you use our services, including usage, log and cookies information or similar technologies.

As the data controller, we are responsible for keeping and using your personal data in paper or electronic files. 

You have the right to be informed about the collection and use of your personal data. This includes, the rights to:

  • Know what personal data has been collected about you and why, how long it will be kept for and who it will be shared with
  • Ask to see all personal data held about you by an organisation
  • Ask for it to be updated if it is wrong
  • Ask for your it deleted if you do not wish an organisation to have it
  • Ask for decisions about you not to be made only by automated processing (which means without any human involvement)
  • Limit the way that an organisation uses your data
  • Object to organisations using your data in specific circumstances (e.g. for marketing)
  • To ask for an organisation to give you access to or transfer your data directly to another in a useable format (e.g. if you were to switch mobile phone providers)

You can ask for a copy of the information we hold about you and you may request corrections or changes be made to this information if it is inaccurate or not up to date.

Why do we process your data?

We hold your data for the following purposes:

  • Promotion and development of our services;
  • Communication with our programme participants;
  • Hosting and facilitating of events;
  • Managing our relationships; and
  • Administration and management.

We may also report aggregated anonymous data based on the engagement with our programmes to our funders.

Your data that may be stored includes, but is not limited to: your name, email address, phone number, and your borough of residence.

We also keep a record of participants’ attendance at our programmes and events.

Taking part in our activities

When you apply for or take part in any of our activities or programmes we may ask you for more detailed information relevant to that programme. This might include questions about your background or where you live, in order to monitor the reach of our work, or about any disabilities you may have so that we can make adjustments and provide any support. There is always a 'prefer not to say' option if you would rather not offer this information.

All personal information is stored securely and isn’t shared with third parties unless specified.

You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails.

Depending on your settings and the privacy policies used by social media and messaging services like Facebook, LinkedIn or Twitter, we may receive non-personally identifying demographic or analytical information from these services that enables us to better understand the reach and effectiveness of our advertising.

If you contact us, we may keep a record of that correspondence. 

Sharing your personal data  

We may disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply any agreements, or to protect the rights, property, or safety of the organisation, or other individuals.

Security of your personal data

We restrict access to your personal data to A New Direction employees who need to know that information to provide benefits or services to you. Everyone in our team completes annual data protection training so they are aware of how to safely process your data and we commit to taking appropriate disciplinary measures to enforce our employees' privacy responsibilities. 

How long we store your personal data for?

We store your personal data in accordance with our Data Retention Policy. This policy is reviewed and updated internally to ensure we do not store your data for longer than is necessary.

More information about your data rights and complaints

For further information on your rights and how to complain to the ICO, please refer to the ICO website.