News
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Bring free screening of Shaun the Sheep Movie to over 400 pupils
A New Direction partner with Oscar ®-winning Aardman and leading educational film charity Into Film
03-06-25
Our Freelance Exchange programme has impacted over 330 young people since 2021. We celebrate the people who have been part of this transformative employment & skill endeavour.
Celebrating 3 years of Freelance Exchange
13-01-25
Young People
Empowering Deaf, disabled, and neurodivergent young people to explore their creativity.
Save the date for I Am Festival 2025
03-12-24
We are delighted to welcome five new appointments to the Board of Trustees chaired by Arfa Butt.
Welcome to our new trustees
28-11-24

HIGHLIGHTS

Communications Officer – Deadline: 22 July 2025

We're looking for a Communications Officer to join our team.

Explore the Radical Self Care Journal

A guided conversation in which you are subtly encouraged to pay closer attention to your unique self and its needs

What is creativity and how can we teach it?

Watch our brand new Teaching for Creativity animation

Primary Arts Booking Platform

Register for free to access to high quality, inspiring arts, cultural and creative opportunities for children and staff in London’s state mainstream primary schools and primary SEND settings.

Useful resources to look after your wellbeing

Resources to look after yourselves and our communities.

The Arts in Schools: Foundations for the Future

New ‘Arts in Schools’ report calls for creative subjects to be central to a rethink of England’s state education system

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Schools & teachers

Expand your school curriculum

Creative & cultural sector

Develop your career with insight and knowledge

Young people

Find opportunities, information, events, employment and more

For London's young creatives and employers

Our Employment & Skills programme

Transforming London’s creative work force.

We manage the Good Growth Hub in east London

We share paid opportunities for creatives on our Create Jobs platform

Our free online platform connects talented, creative young people with employers & opportunities

Career support and advice through Creative Connect

Personal & tailored support for young people seeking a career in the creative industries, in-person or online, every Monday – Wednesday

Behind the scenes with our Creatives in the Industry blog series

Read about the reflections & insights from the young people on our programmes

Resources and research for businesses & employers

Resources tailored for you, to support you in achieving a foundation of good working practices.

Free, creative, cultural programme for children and staff in London's state primary schools and SEND settings. Book now.

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For London schools and teachers

Our Education programme

Find out more about the different areas of our work

The Arts in Schools: Foundations for the Future

New ‘Arts in Schools’ report calls for creative subjects to be central to a rethink of England’s state education system

Primary Arts

A new and free creative, cultural programme for London primary schools

Watch our Teaching for Creativity Animation

What is creativity and how can we teach it?

Inclusive Progression Routes

A toolkit of ideas, insights and provocations to improve inclusive progression routes into the arts for D/deaf, disabled and neurodivergent young people

LookUp - start your school's search for opportunities

LookUp helps London schools to navigate, search for and engage with arts & cultural organisations and opportunities.

RECENT BLOG POSTS

1.
Conversations about Change

Reflections from the Space for Change roundtable
2.
10 things I love about you, I Am Festival

Lynne Brackley reflects on 10 years of A New Direction's I Am Festival
3.
How can we reduce youth voice tokenism in cultural organisations? 

Highlights from our first hybrid online and in-person Masterclass, a panel discussion hosted by young creatives and featuring colleagues from Rising Arts Agency and Southbank Centre.

4.
Is Persistence Teachable?

Creative Director, Author and Illustrator Andrew Hammond shares his thoughts on what the Creative Habit of Mind ‘persistence’ means, and why it’s important.
5.
Can we talk about class in the arts? 

Highlights from our online panel discussion Masterclass, with creative practitioners from Common Wealth, Culture &, and Museum as Muck, hosted by Dr Chrissie Tiller.

6.
9 creative ways to get your pupils moving in the classroom 

Check out our tips on how to help children be more active during school lessons

For London's cultural sector

Our Culture programme

Find out more about the different areas of our work

Cultural Sector Masterclasses

Learn new ways to improve your work with children and young people

Share your education opportunities with schools & teachers via LookUp

Share your education opportunities with schools & teachers

Everything to know so far about I Am Festival 2024

Explore our online platform

For young Londoner's (18-30)

Our Employment & Skills Programme

Employment & Skills Programmes and Services

Creative Connect

Personal & tailored support for young people seeking a career in the creative industries

Freelance Exchange

Supports local creative freelancers in launching and sustaining their careers.