Creativity Money Love: Learning for the 21st Century

17 November 2011

A New Direction and Creative & Cultural Skills today (Thursday 17 November 2011) launch Creativity, Money, Love, a powerful collection of responses to the question:

'What does the education and skills system need to look like in order for people to lead fulfilled creative lives, and in order for the creative and cultural industries in the UK to thrive?'

The answer is important to all of us. As a nation, and as individuals, we need to be able to make the most of the economic and social opportunities that creativity and culture offer. We need an education and training system that is fit for purpose at a time where creativity is needed more than ever.

We asked those at the forefront of their fields to consider education in the broadest sense, from the school curriculum to vocational training, from university teaching to informal learning and to think about how the education system could and should be changing.

The opinions expressed are not our own; they are political, controversial, inspirational, and contradictory. Contributors include well known names such as Trevor Phillips OBE, Lord David Puttnam, Sir Christopher Frayling and Camila Batmanghelidjh, Founder of Kids Company. Kit Friend, Founder of The Arts Group and member of Conservative Future, writes on Why an arts degree really is worth less than the paper it's written on and Ian Livingston, creator of Lara Croft and Tomb Raider, tells us that The digital economy can thrive with a very affordable investment of 5p.

Steve Moffitt, CEO, A New Direction, said: "Creativity as a concept is not an isolated part of the education system. It has the potential to underpin the entire way we learn, in order to build more imaginative, innovative and thoughtful people who can prosper in a rapidly changing world.'

Catherine Large, Joint CEO, Creative & Cultural Skills, said: "For A New Direction and Creative & Cultural Skills, Creativity, Money, Love will provide the stimulus for a range of conversations, interventions, projects and discussions with young people, policy makers, employers, educators and creative practitioners.'