Big Change #2: Engaging audiences - 22 January 2020

The Big Change Series is designed to support London’s cultural sector with a space for innovation, challenge and learning

Join A New Direction for the second of three sessions for looking at the big issues affecting the arts, cultural and heritage sectors.

This session will explore audience engagement; sharing examples of good practice across small-scale programming with communities, pan-London projects and national initiatives. The event is is best suited to those working at any level in communications, participation, or strategy in arts and cultural education.

Kicking off the afternoon, we are delighted to host a talk from Anna Cutler, Director of Learning and Research at Tate. Anna will share learning from Year 3, a high-profile collaboration with artist Steve McQueen, focusing on how ambitious content and clear messaging can be used to best effect large scale programming.

The session will also feature two workshops with the Shakespeare Birthplace Trust and Korantema Anyimadu, freelance curator and Communities Manager at Arts Emergency. Both will examine work with audiences at scale, segmented audience engagement and inclusive programming. The afternoon will be a chance to hear from expert speakers, get hands-on with some practical activities, and explore a number of case studies and examples of best practice.

The Big Change Series 2019/20 is central to A New Direction’s sector support role for children and young people across London, and is also a chance for us to discuss and enhance our offer of support. 

Event Details


Museum of London (Terrace Gallery), 150 London Wall, London, EC2Y 5HN


22 January 2020


3:00PM 6:30PM



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