Privacy Notice

Like most websites, A New Direction’s websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites.

Our website uses cookies in three ways:

• To maintain information about your session on our server. This cookie is removed automatically when either you close your web browser, or a few minutes after you last access a page on this site
  
• To allow the site to recognise you when you return to our pages. No personal information is contained within the cookie
  
• To provide tracking of your activity on the website - see Google Analytics below. This cookie is not linked to any personal information about you and is used to provide generic statistical information about patterns of activity on our website.
  

When someone visits www.anewdirection.org.uk we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

As part of the registration process for our monthly e-newsletters, we collect the following information:

• Email address: this is compulsory as we need this to be able to send the newsletter to you
  
• First name, surname and school/organisation name: this information isn’t compulsory, but it does allow us to keep any information we have about you up to date. All personal information is stored securely in Sender.net and Salesforce (see ‘How we keep your details safe and secure’ below), and isn’t shared with any third parties unless specified (see ‘Third parties’ below)
  

We use a third-party provider, Sender.net, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. Sender.net are compliant with the GDPR, see their privacy notice for more information. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our Data Protection Lead, Jim Beck.

We use social media to broadcast messages and updates about events and news. On occasion we may reply to comments or questions you make to us on social media platforms. You may also see adverts from us on social media that are tailored to your interests.

Depending on your settings and the privacy policies used by social media and messaging services like Facebook, LinkedIn or Twitter, we may receive non-personally identifying demographic or analytical information from these services that enables us to better understand the reach and effectiveness of our advertising.

We may share anonymised personal information with other organisations, particularly Arts Council England, who use this to analyse our audience development programmes, ticket sales and self-generated funding to understand the impact of the public investment made in A New Direction.

Many of the events run by A New Direction and our employability programme, Create Jobs, are presented in partnership with other companies. We will let them know about your booking and share your name and contact details with them, but they can’t contact you unless you have provided explicit consent when booking. We will not share sensitive information or any payment details.

Your personal data will be held and processed on A New Direction’s customer relationship management (CRM) system – a third party service called Salesforce. We have a Data Processor agreement with Salesforce that meets data protection requirements. We maintain this system to hold contact details and a record of your interactions with A New Direction and our programmes, such as attendance at events and meetings, memberships, queries, and complaints.

We always seek to hold your data securely. Access to customer information is strictly controlled and the CRM system can only be accessed by A New Direction staff members.

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our Data Protection Lead, Jim Beck.

We are currently in the process of reviewing and updating our Data Protection Policy and will post a link to the full policy on this page in the next few weeks. If you have any questions, queries or concerns in the meantime, please contact our Data Protection Lead, Jim Beck.