9 April 2018
9 April 2018
(Image credit: Pixabay)
This is the second of 3 posts sharing steps to a better digital strategy for Arts, Culture and Heritage organisations engaging with schools - read the other two in the series below:
As a Trustee for A New Direction, I can see the benefits of collaboration for young people in London. In my first post, Seek Connections, I recommended opening and expanding the network of educational organisations the Arts, Culture and Heritage (ACH) sector works with. I suggested reaching out to education policy and research organisations, and in this next post I’ll propose exploring connections with commercial and/or for-profit entities.
By spreading the load (resources, funds, time) collaboration could lead to better edtech development, engagement with schools and learners, and outcomes for young people.
(Image credit: Bryan M Mathers)
So, you want to expand your digital offering to schools. Let’s assume you had good advice, you have clear goals for this project, you’ve considered the 5Whys, and you’ve found out what your users want, rather than what you want to show them. There is still a LOT of work to do, such as:
Rather than doing all this on your own, an effective partnership can significantly reduce the resource implications of doing a good job, even (especially) in very tight financial circumstances.
So... What partnership might help you?
Of course, there are other possible partners: subject associations, regional broadband consortia, industry bodies, trade unions, awarding bodies, and Think Tanks; all of which come with specific pros and cons.
All partnerships take time to set up, including serious issues (such as rights, licensing and revenue sharing). Even when you might be clear in why you are interested in a partnership, it is not always obvious what’s in it for them! This is another major issue to consider and I do not underestimate these difficulties, but they must be offset against the potential gains - especially when considering the costs of digital productions.
We’d love to hear success stories from the ACH sector and if you’d already tried this, please share or ask questions on Twitter @eylanezekiel and with @A_New_Direction
Eylan Ezekiel is a Trustee at A New Direction. He is an edtech producer and teacher, with a specialist consultancy in digital education.
Posted under Creative Commons Licence - CC BY-NC
Read Eylan's other posts on building a better digital strategy below: