As a cultural strategist and music industry executive, I have extensive international expertise in startups, music/youth marketing, commissioning, influencer partnerships, lifestyle & talent branding.
20+ years experience on all sides of the music and creative business in the UK, US, EMEA & Asia regions (strategy / digital media / careers & industry education / programming / broadcasting / talent management / events). Working with various artists, music/ arts organisations, schools, colleges and creatives across the industry running masterclasses, career coaching and mentoring sessions.
A passion for arts & culture, a professional and personal interest in creative partnerships, learning, public / community / civic engagement, strategic leadership, policy analysis, business development, social justice/mobility, mental health & well-being, volunteering, creating opportunities across sectors/industries, routes to mentors, skills, training and jobs especially for young people and women.
Creative engagement, career strategies, programmes and interventions to improve outcomes for young people and adults (refugees / disadvantaged / neet / in the criminal justice system) exploring issues of racial identity and representation, grassroots community validation research, exclusions, trauma, safeguarding, personal & professional development for some of the most vulnerable communities. A creative development, intervention, SEMH/SEN, black curriculum and history month advisor for schools.
My work focuses on advocacy and engagement that drives lasting and progressive change within sustainable development policy-making and practice. I lead agenda-setting and policy-influencing initiatives that bring social justice and anti-racist approaches to my specialist areas of work within entertainment, alternative education, positive provision, safety and youth voice.
I am a fixer, a connector, I love nurturing talent, developing great experiences and partnerships that in return allow young people and communities to be healthier and happier.
